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Why Email Marketing Is Important For Your Business

“More than 34% of the people worldwide use email. That’s about 2.5 billion people. It’s predicted to increase to 2.8 billion email users in the next 2 years. Yup, email’s popular. The Radicati Group, who came up with that info, also reckon that the world sends about 196 billion emails daily. Out of this 196 billion emails the majority, 109 billion, is business email.

Let’s put it simply. Email marketing is a vibrant and powerful way to connect with people. Bringing it home, think about your own experiences. Do you even know anyone who doesn’t have an email address? You probably receive a number of HTML emails each week (I sure do). You read them, get inspired by them and even look forward to the next one. Email is a big part of our lives. A very big part.
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Top 5 Benefits of SEO

SEO has become widely adopted as an online marketing strategy because of its effectiveness. While the benefits of SEO are vast, here are the top 5.

The digital landscape has changed dramatically over the past few years, but SEO still remains an effective and important marketing strategy. While there are many benefits to a good SEO strategy, we have outlined the top 5 to help you understand (or remind you!) why SEO is awesome.

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Why Your Business NEEDS Social Media Marketing

Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.

At this point in the game, not having an active social media presence is kind of like pulling out a flip phone at a business meeting and then not understanding why your boss keeps giving Brad all the new accounts.

But some people still own flip phones, and some people dig in their heels and say, what is social media marketing going to do for me? Do I really need it? Yes. Yes you do — and here are some of the most compelling reasons why:

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Engagement Rates: Instagram VS Facebook

Brands are capitalizing on social media traffic

Social Media has become a part of our daily lives. We use it to keep in touch with our friends and loved ones, share news, get out the vote, and, increasingly, we use it to shop for goods and services. According to Pew Research 65% of American adults use social networking sites. And, it’s not just millennials driving those percentages. Our numbers show that 11.25 million adults age 65 and older frequent social media sites. To capitalize on all of this traffic, a growing number of marketing agencies and brands are turning to social media to make connections with consumers.

Facebook is getting crowded

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